Intially it was only the women but now- its the metro sexual male also who likes to have a visibly fairer skin.
Even the F&*%*^% ads that are on television just talk about how important is to cultivate a fair and flawless skin. That it is the only; mind you ONLY gateway to success... how discouraging is that? What happened to all that talk about- internal beauty and true talent? My mother keeps on getting me all kinds of creams so that my complexion too can be improved. According to her I was very gora gora till the time I was a kid.. but later thanks to the exposure of the sun etc i have visibly gotten tanned...
It seems after the second class treatment here, I really should take her advice more often.